The Right Way To Use Twitter For Online Business
How to Use Twitter for Business - For years I have wondered what Twitter is worth to sales and business. Everyone knows LinkedIn's values for sales, marketing, B2B prospecting, and entrepreneurship in general. But Twitter is finally gaining traction on B2B. This article shares some of the latest Twitter strategies, tactics, tools and best practices.
Darren Rowse from ProBlogger has a really cool ebook called 31 Days to Build a Better Twitter Blog . This gives you 1 thing to do per day on your blog for a whole month. This is for those who can never do it because they are so busy.
Decide Your Goal
Some Twitter users use social media sites to build their business or generate side income. There are bloggers who use the platform to share ideas and articles and to see what other people have written.
Some people use Twitter to view the news, while others want to see what their celebrities or friends are up to. Setting your goals will help you decide who to follow and what types of information to share.
Why Should You Use Twitter
There are millions of Twitter users who are tweeting thousands of pieces of information every second. It's easy to get overwhelmed by and get lost in the noise. Instead of trying to submerge everything and reuse everything, focus on your planing.
Don't just be a Twitter fan and master nothing. Tweets around your passion will only get stronger. Plus, you'll attract like-minded users. If you don't focus, you'll attract followers who are meaningless, if any, at all.
Define your brand
Once you have focused on your goals and desires, decide how you want the Twitter world to see you. Do you want to specialize in a single subject to attract a targeted audience? Or do you want to be more general, tweeting about a variety of topics?
Do you want your tweets to be funny and casual or very professional? Is it your goal to become a thought leader or celebrity? This will give you clues as to who to follow and what to tweet about.
Determine your strategy
If your goal is to influence, promote, or sell, your strategy must be communication-based. You will want to attract attention. To get attention, you need to tweet, direct the message, engage with other users and focus on being informed in the world of Twitter.
If you use Twitter to follow news, study, provide customer service, or do market analysis, your strategy is to listen. You will want to decide who will provide the content you are interested in and follow them. You'll also want to learn how to take advantage of filtering tools, including Twitter hashtags and lists.
What is the Strategy in Communicating?
Learn how to use Twitter. Reading this article and articles like this is a good first step. However, to really learn how to take advantage of Twitter.
Grab your name, brand or personality. (@best-life-tricks)
When you sign up, you have to decide on your Twitter name, which is how people will tag you in tweets and ultimately how you will be known on Twitter. Mine is my name, @hartomyoktavian. If you can't come up with your own name then add your passions or functions like @hartomyoktavianSells or something. Choose something that is suitable for you or your business.
Take good pictures. Use a close-up of yourself or your business logo. This image will appear on your profile page and next to any comments you make on Twitter. You want people to recognize you. Make sure the image is clear and bright, with your face in the center. (Or you could be off-center, like me, if you're a little different.) You want to avoid the other object next to you in the picture.
If you are using a logo, try not to make it too verbose, or it will be illegible at small image sizes. Your images can be formatted as jpg, gif or PNG. The size limit for uploads is 700KB. Twitter reformatted images for profile pictures and smaller images next to comments.
Change Your Profile Picture. To change your profile picture, click the gear icon located at the top of the page, and select "edit profile." Next to "Photo" select "Upload photo" from the drop down. Upload your photo from your computer.
How to Apply for Job Using Social Media
Research and identify your hashtags. Hashtags are a tool for making words easier to find. To create a hashtag, place # before the word. Hashtags allow Twitter users to enter Twitter-wide conversations. Find trending conversations, and decide which ones you want to include. This will also help you connect with like-minded users.
Smart up your profile with keywords for fun facts and searches for people. Once you've decided why you're using Twitter, what your target audience is and go through the initial setup, you now want to appear in search. Include keywords in your Twitter profile.
Publish your Twitter ID in other media. It keeps people on Twitter and helps to find you. A great way to grow your following is to start with people you know and connect with them in a variety of ways.
Check out Twitter Tools like Insightpool or Tweepi to target who to follow or who you want to follow. The best way to build your network is to target your content specifically for those who are interested in following you and make it really interesting and valuable.
Insightpool or Tweetpi are the perfect tools for this. Check out How To Build A Targeted 100,000 Twitter Blog Tribe on Jeff Bullas' blog. Two other useful tools are Twitonomy, which provides analytics, and Twtrland, which offers social intelligence.
