How to Optimize Sales with the Latest Instagram Ad Services for 2021
Instagram Ads
Instagram Ads or Instagram advertising services is an advertising platform on the Instagram Social Network. You can create advertisements on the Instagram Feed and Instagram stories through this platform. If you are familiar with creating ads on Facebook ads, creating ads on Instagram will not be difficult for you. Because since joining Facebook in 2012, the advertising platform is collected by Facebook administrators. So the steps for creating an Instagram ad are almost the same as how to create a Facebook ad.
Like the requirements for creating Facebook ads, you must also have a Facebook page before creating Instagram ads. Let's create an ad by following the steps below:
How to Make Instagram Ads To Optimize Sales
Before you decide to use the Instagram ads feature, make sure that the Instagram account that you will register for Instagram advertising services is a business account. Then make sure you log into Facebook and connect your program to Facebook. You need to do this because Instagram has joined Facebook since 2012. After that, enter the dark Facebook Ads Manager then open the campaign menu and select create ad.
Facebook will provide two options for making announcements, namely, integrated ad creation and quick ad creation. My advice is to try to create guided ads so that your ad is more specific. Then you can determine the ad objectives where the Facebook ads manager provides the types of destination categories such as awareness, conversion, and consideration.
Objective Brand Awareness ( Awarness )
Brand Awareness ( AwarnessI ) aims to advertise your product to people who have a high chance of being interested in your product. Ads with brand awareness are able to reach the maximum amount according to your budget.
Interest Consideration ( Consideration )
There are several options for this purpose including:
- Traffic / Traffic: Aims to increase the number of visits
- Interaction: This option allows for interactions such as page likes and responses to some events that you organize
- Application Installation: This option is perfect for those of you who want other people to install applications on their cellphones.
- Video Views: This option is perfect if the ad you want to serve is video content
- Lead Generation: This ad aims to collect data from people who have an interest in the products you offer. The data in question is usually in the form of email.
- Message: This advertisement aims to invite people to send messages to your business via WhatsApp or Massanger.
The next step after you determine the ad's purpose is to choose the type of ad. In this case, Facebook provides two ad options, namely split test and budget optimization where these two ads can be used simultaneously. After that, write the name of the ad and choose your traffic destination. You can also display promos if your store is currently on a promo. Then determine the target audience, ad placement, and broadcast date. Then you can link your ad to Instagram. After that you will be directed to the ad format, create ad text, insert an image, ad title, link and make a payment.
How to Pay for Instagram Ads
You can do the following ways to pay for Instagram ads even though you don't have a credit card. You can use the ATM or internet bank transfer method and you can also go to local banks. Want to know how to pay for Instrgam Ads without being complicated? Let's look at the following explanation:
- Make sure you select "ATM and Bank Transfer" in the payment method when advertising your content or product. After that select the menu "Add new payment method" and then select "ATM and Bank Transfer". Make sure you change your currency to IDR with the country “Indonesia” selected.
- Enter the payment amount
- There are 16 digits that you must enter on the ATM and Internet Banking screen so you can complete the payment.
After you take the steps to pay for Instagram ads but Instagram ads are not working, you can pay attention to the following reviews:
Why Instagram Ads Don't Work
One of the reasons for not working Instagram ads is because of the following possibilities:
1.Split Test Problems
Problems with split tests can occur if you don't do split tests or separate tests where a person can advertise two types at once.
2.Impatient
Remember that no business is instant. You do advertise, but remember that Facebook or Instagram are machines where this machine also takes time to study your ad targets.
3.Picture Not quite right
You must pay attention to the rules for using images on the ad platform. If you break these rules then chances are that your ad could be in trouble. Generally on Facebook or Instagram ads use a proportion of 20% words and 80% images.
4.Undirected Goals
It is very important to determine the purpose and direction of the ad's target because this will affect the reach of your ad. If the goal you choose when advertising a product is not directional, then don't expect your ad to be right on target.
5.Missing a target
Missing targeting can occur if you don't pay attention to the features provided by Facebook ads and the ads program.
So, those are some tips from us to optimize your product sales during the current pandemic. Remember, don't give up and do positive things that keep you productive. Hopefully this article can help those of you who are struggling,😊
